Glacier Media’s Weather Innovations Consulting (WIN) group has hired Jonathan Neutens as its new President.

Neutens, who has more than 20 years experience in North America’s agri-business sector, will lead the team at WIN to scale its business in the ag-technology space, building on the existing range of weather-driven products and services WIN currently offers its clients in North America, the United Kingdom and Europe. 

“We’re very pleased to attract someone of Jon’s calibre to complement the great team at WIN,” said Glacier Media EVP Bill Whitelaw. “His hiring is key to our plan to scale the range of tools we offer to Canadian and global agriculture as part of the sector’s shift to smarter and more data-driven solutions.”

Neutens has held senior level executive roles at some of the leading companies in North American agriculture, including Nufarm and Syngenta, and served on the sector boards for CropLife Canada and CleanFarms Canada. He launched his career in their family, market-leading ag-retail operation, and he has owned and operated his own enterprise software business.

“Jon is bringing to us exactly the right blend of strategic and ‘in-field’ experience; he’s plugged into some of the key shifts currently shaping Canada’s agriculture sector and the role it plays globally,” added Whitelaw.

Neutens is a graduate of the University of Guelph with an undergraduate agri-business degree and holds a Masters of Business Administration degree from the Sauder School of Business at the University of British Columbia.  

He said: "I am excited to join Weather Innovations and Glacier Media in this capacity. WIN's founder, Ian Nichols, has been quietly building and ground-proofing a suite of products and services for over 15 years in this space currently coined 'decision' or 'smart-ag'. Many companies in this space have yet to get to this level of ground-proofing, and I am eager to grow WIN`s presence and establish it as the leader it is in this sector shift in agriculture.”